Details

Subject(s)

• Attitude (Psychology) [Browse]
• Attitude change [Browse]

Author

• Blackman, Shane J. [Browse]
• Keller, Kyle [Browse]

Series

500 Tips. [More in this series]

Bibliographic references

Includes bibliographical references and index.

Source of description

Print version record.

Contents

• The meaning and measurement of attitudes
• Attitude strength and structure
• The functions of attitudes
• Persuasion: classic approaches
• Dual process theories of attitude change
• Predicting behavior from attitudes
• Predicting attitudes from behaviors
• Resistance to persuasion
• Implicit measurement of attitudes
• New frontiers in attitude research: accessing and modeling the brain.

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ISBN

• 1317509617 ((electronic bk.))
• 9781317509615 ((electronic bk.))

OCLC

930040713

Statement on language in description

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