Details

Subject(s)

• Attitude (Psychology) [Browse]
• Attitude change [Browse]

Author

• Keller, Kyle [Browse]
• Blackman, Shane F. [Browse]

Notes

"A Psychology Press Book" -- Cover.

Bibliographic references

Includes bibliographical references and indexes.

Contents

• The meaning and measurement of attitudes
• Attitude strength and structure
• The functions of attitudes
• Persuasion: classic approaches
• Dual process theories of attitude change
• Predicting behavior from attitudes
• Predicting attitudes from behaviors
• Resistance to persuasion
• Implicit measurement of attitudes
• New frontiers in attitude research: accessing and modeling the brain.

Show 7 more Contents items

ISBN

• 9781138820784 (hardcover : alkaline paper)
• 1138820784 (hardcover : alkaline paper)
• 9781138820791 (paperback : alkaline paper)
• 1138820792 (paperback : alkaline paper)

LCCN

2015007593

OCLC

904801038

Statement on responsible collection description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...