Optimal Direct-to-Consumer Advertising for the Pharmaceutical Industry

Author/​Artist
Verbin, Ann S. [Browse]
Format
Senior thesis
Language
English
Description
99 Pages

Details

Advisor(s)
Powell, Warren Buckler [Browse]
Department
Princeton University. Department of Operations Research and Financial Engineering [Browse]
Class year
2004
Restrictions note
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.

Supplementary Information