Princeton University Library Catalog

Semiology in Advertising: Enhancement of Consumer Appeal through Product Names and Logos

Author/​Artist:
Morgan, David Charles [Browse]
Format:
Senior thesis
Language:
English
Department:
Princeton University. Department of Psychology [Browse]
Class year:
1989
Description:
62 Pages
Restrictions note:
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.