Testing the Curvilinear Response Pattern to DTC Advertising

Author/​Artist
Hovnanian, Garo [Browse]
Format
Senior thesis
Language
English
Description
115 Pages

Details

Advisor(s)
Cooper, Joel [Browse]
Department
Princeton University. Department of Psychology [Browse]
Class year
2004
Restrictions note
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.

Supplementary Information