Putting the "Wonder" in Wonderbread: Verbal Overshadowing and the Persuasive Power of Peripherally Routed Advertising

Author/​Artist
Tamalonis, Kate M. [Browse]
Format
Senior thesis
Language
English
Description
115 Pages

Details

Advisor(s)
Cohen, Jonathan D. [Browse]
Department
Princeton University. Department of Psychology [Browse]
Class year
2000
Restrictions note
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.

Supplementary Information