Princeton University Library Catalog

Putting the "Wonder" in Wonderbread: Verbal Overshadowing and the Persuasive Power of Peripherally Routed Advertising

Author/​Artist:
Tamalonis, Kate M. [Browse]
Format:
Senior thesis
Language:
English
Advisor(s):
Cohen, Jonathan D. [Browse]
Department:
Princeton University. Department of Psychology [Browse]
Class year:
2000
Description:
115 Pages
Restrictions note:
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.