Princeton University Library Catalog

An Analysis of the Five Fundamental Methods of Testing Copy Effectiveness in Advertising

Author/​Artist:
De la Chapelle, Donald Clarence [Browse]
Format:
Senior thesis
Language:
English
Department:
Princeton University. Department of Psychology [Browse]
Class year:
1950
Restrictions note:
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.