Princeton University Library Catalog

Advertising's Implied Claims: An Assessment of Their Potential to Mislead Consumers

Author/​Artist:
Sweitzer, Julia E. [Browse]
Format:
Senior thesis
Language:
English
Advisor(s):
Treisman, Anne M. [Browse]
Department:
Princeton University. Department of Psychology [Browse]
Class year:
1995
Description:
49 Pages
Restrictions note:
This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.