Details

Subject(s)

• Consumer behavior [Browse]
• Consumer behavior—Cross-cultural studies [Browse]
• Consumption (Economics)—Social aspects [Browse]

Related name

• Otnes, Cele [Browse]
• Tuncay-Zayer, Linda [Browse]

Summary note

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.

Bibliographic references

Includes bibliographical references and index.

ISBN

• 9781848729469 (hardback)
• 1848729464 (hardback)

LCCN

2011040319

OCLC

754732825

Other standard number

• 40020783287

RCP

C - S

Statement on responsible collection description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...