Fundraising for social change / Kim Klein.

Author
Klein, Kim [Browse]
Format
Book
Language
English
Εdition
6th ed.
Published/​Created
San Francisco : Jossey-Bass, c2011.
Description
xvii, 515 p. : ill. ; 24 cm.

Details

Subject(s)
Series
Summary note
"Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising"--Provided by publisher.
Notes
Includes index.
Bibliographic references
Includes bibliographical references and index.
Contents
  • 1. Fundraising framework
  • 2. Strategies for acquiring and keeping donors
  • 3. Strategies for upgrading donors
  • 4. Large-scale fundraising
  • 5. Fundraising management
  • 6. You the fundraiser
  • 7. Budgeting and planning
  • 8. Special circumstances.
ISBN
  • 9780470887172 (pbk.)
  • 0470887176 (pbk.)
LCCN
2011007469
OCLC
682892454
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...

Supplementary Information