Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.

Author
Laird, Pamela Walker, 1947- [Browse]
Format
Book
Language
English
Published/​Created
Baltimore, Md : The Johns Hopkins University Press, [1998], ©1998.
Description
xiv, 479 pages : illustrations ; 25 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5813.U6 L34 1998 Browse related items Request

    Details

    Subject(s)
    Series
    Studies in industry and society. [More in this series]
    Bibliographic references
    Includes bibliographical references (p. [387]-451) and index.
    Contents
    • Pt. 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth
    • Pt. 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services
    • Pt. 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. Conclusion: Patrons, Agents, and the New Business of Progress
    • App. Distribution of Advertising Revenue, 1870-1890.
    ISBN
    0801858410 (alk. paper)
    LCCN
    97052039
    OCLC
    38120674
    RCP
    C - S
    Statement on language in description
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