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Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.
Author
Laird, Pamela Walker, 1947-
[Browse]
Format
Book
Language
English
Published/Created
Baltimore, Md : The Johns Hopkins University Press, [1998], ©1998.
Description
xiv, 479 pages : illustrations ; 25 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5813.U6 L34 1998
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Details
Subject(s)
Advertising
—
United States
—
History
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Advertising
—
Social aspects
—
United States
—
History
[Browse]
Series
Studies in industry and society.
[More in this series]
Bibliographic references
Includes bibliographical references (p. [387]-451) and index.
Contents
Pt. 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth
Pt. 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services
Pt. 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. Conclusion: Patrons, Agents, and the New Business of Progress
App. Distribution of Advertising Revenue, 1870-1890.
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ISBN
0801858410 (alk. paper)
LCCN
97052039
OCLC
38120674
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.
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9919747413506421