Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.

Author
Laird, Pamela Walker, 1947- [Browse]
Format
Book
Language
English
Published/​Created
Baltimore, Md : The Johns Hopkins University Press, [1998], ©1998.
Description
xiv, 479 pages : illustrations ; 25 cm.

Details

Subject(s)
Series
Studies in industry and society. [More in this series]
Bibliographic references
Includes bibliographical references (p. [387]-451) and index.
Contents
Pt. 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- Pt. 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- Pt. 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. Conclusion: Patrons, Agents, and the New Business of Progress -- App. Distribution of Advertising Revenue, 1870-1890.
ISBN
0801858410 (alk. paper)
LCCN
97052039
OCLC
38120674
RCP
C - S