How to measure anything : finding the value of intangibles in business / Douglas W. Hubbard.

Author
Hubbard, Douglas W., 1962- [Browse]
Format
Book
Language
English
Εdition
2nd ed.
Published/​Created
Hoboken, N.J. : Wiley, c2010.
Description
xv, 304 p. : ill. ; 24 cm.

Details

Subject(s)
Intangible propertyValuation [Browse]
Bibliographic references
Includes bibliographical references and index.
Contents
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
ISBN
  • 9780470539392 (cloth)
  • 0470539399 (cloth)
LCCN
2009051051
OCLC
460061986
Other standard number
  • 99938371894
RCP
C - S