Cracking Eastern Europe : everything marketers must know to sell into the world's newest emerging markets / Enderlyn, Dziggel.

Enderlyn, Allyn [Browse]
Chicago : Probus, [1992], ©1992.
xxi, 385 pages : illustrations, maps ; 24 cm


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Summary note
"As Eastern European countries implement free market reforms and develop more capitalist-like economies, a vast number of new opportunities have arisen for astute Western companies, including abundant skilled labor at relatively low wages, prime real estate for development, and more than 320 million consumers in the European region." "To seize these opportunities and more, authors Allyn Enderlyn and Oliver C. Dziggel have developed Cracking Eastern Europe--a comprehensive resource for marketers of all products from all industries. Filled with information on approaching the markets, the investment climate, financing, the capital markets, licensing, patents, trademarks and all the details you'll need to carry out successful business ventures, this authoritative reference points out every attractive opportunity available." "In addition to detailing the territory of the former East Germany, Cracking Eastern Europe outlines the common threads and unique features of Albania, Bulgaria, Czechoslovakia, Hungary, Poland, Romania and Yugoslavia." "Each country is profiled separately following a topical outline with in-depth coverage of market and socioeconomic demographics, policies to attract business, "hot" business opportunities, finance and politics, and key business contacts and resources." "A map, brief history, geographical summary and key points are included for each country. Each chapter concludes with a listing of U.S. government and multilateral resources. And, finally, an exhaustive compendium of useful statistics is also provided." "Cracking Eastern Europe--your passport to the new European frontier!"--BOOK JACKET.
Bibliographic references
Includes bibliographical references and index.
1. Albania -- 2. Bulgaria -- 3. Czechoslovakia -- 4. Germany (East) -- 5. Hungary -- 6. Poland -- 7. Romania -- 8. Yugoslavia -- 9. Eastern Europe: Key Contacts -- 10. Eastern Europe: Key Resources -- 11. Major Trade Shows.
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