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International marketing strategy / edited by Hans Thorelli, Helmut Becker.
Author
Thorelli, Hans Birger, 1921-
[Browse]
Format
Book
Language
English
Εdition
Revised edition.
Published/Created
New York : Pergamon Press, [1980], ©1980.
Description
xxi, 423 pages ; 24 cm.
Details
Subject(s)
Export marketing
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Marketing
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Related name
Becker, Helmut, 1937-
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Series
Pergamon policy studies on business and economics.
[More in this series]
Pergamon policy studies on business
Bibliographic references
Includes bibliographies and indexes.
ISBN
0080255426
0080255434 (pbk.)
LCCN
80014689
OCLC
6251527
RCP
C - O
Supplementary Information
Other versions
International marketing strategy / edited by Hans Thorelli, Helmut Becker.
Id
SCSB-7492734