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Perspectives in consumer behavior [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson.
Compiler
Kassarjian, Harold H.
[Browse]
Format
Book
Language
English
Εdition
Rev.
Published/Created
Glenview, Ill., Scott, Foresman [1973]
Description
xix, 604 pages illustrations 24 cm
Details
Subject(s)
Consumer behavior
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Motivation research (Marketing)
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Compiler
Robertson, Thomas S.
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Bibliographic references
Includes bibliographical references.
ISBN
0673078361
9780673078360
LCCN
72093502
OCLC
707085
RCP
C - O
Supplementary Information
Other versions
Perspectives in consumer behavior [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson. Rev.
Id
SCSB-7044652
