Portfolio management for new products / Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt.

Author
Cooper, Robert G. (Robert Gravlin), 1943- [Browse]
Format
Book
Language
English
Published/​Created
Reading, Mass. : Addison-Wesley, [1998], ©1998.
Description
xv, 230 pages : illustrations ; 22 cm

Details

Subject(s)
Portfolio management—Mathematical models [Browse]
Related name
Summary note
  • In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.
  • With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
Bibliographic references
Includes bibliographical references (p. 217-222) and index.
Contents
Ch. 1. The Quest for the Right Portfolio Management Process -- Ch. 2. Portfolio Management Methods: Maximizing the Value of the Portfolio -- Ch. 3. Portfolio Management Methods: A Balanced Portfolio -- Ch. 4. Portfolio Management Methods: A Strong Link to Strategy -- Ch. 5. Challenges and Unresolved Issues -- Ch. 6. Managing Your Portfolio -- Ch. 7. Making Portfolio Management Work for You: A Closer Look at the Portfolio Management Process -- Ch. 8. Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips before You Charge In -- App. A. Overhauling the New Product Process: Stage-Gate Methods - A Synopsis -- App. B. Sample Gate 3 Screening Criteria.
ISBN
0201328143 (alk. paper)
LCCN
97049937
OCLC
37975618
RCP
C - O