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Princeton University Library Catalog
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Tutorial to accompany Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
Author
Lilien, Gary L., 1946-
[Browse]
Format
Book
Language
English
Published/Created
Reading, Mass. ; Harlow : Addison-Wesley, ©1998.
Description
360 pages : illustrations ; 26 cm + 1 CD-ROM
Details
Subject(s)
Marketing
—
Data processing
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Marketing
—
Data processing
—
Problems, exercises, etc
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Marketing
—
Decision making
—
Data processing
—
Case studies
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Related name
Rangaswamy, Arvind
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Related work(s)
Lilien, Gary L., 1946-
Marketing engineering.
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Notes
Spine title: Marketing engineering.
Accompanying CD-ROM kept at the Reference and Information Point (Blue 1):CpD116.
Bibliographic references
Includes bibliographical references and index.
ISBN
0321001958
9780321001955
OCLC
826947527
RCP
C - S
Supplementary Information
Other versions
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
Id
SCSB-8678501
