Tutorial to accompany Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

Author
Lilien, Gary L., 1946- [Browse]
Format
Book
Language
English
Published/​Created
Reading, Mass. ; Harlow : Addison-Wesley, ©1998.
Description
360 pages : illustrations ; 26 cm + 1 CD-ROM

Details

Subject(s)
Related name
Notes
  • Spine title: Marketing engineering.
  • Accompanying CD-ROM kept at the Reference and Information Point (Blue 1):CpD116.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 0321001958
  • 9780321001955
OCLC
826947527
RCP
C - S