Childhood and consumer culture / edited by David Buckingham and Vebjørg Tingstad.

New York : Palgrave Macmillan, 2010.
xiii, 266 p. : ill. ; 23 cm.


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Summary note
"In recent years children have become an increasingly important consumer market, and there is growing concern about the commercialisation of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on childrens engagement with consumer culture from a wide range of international settings"--Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Introduction / Vebjørg Tingstad -- Part I. History of Children's Consumption -- 1. Valves of Adult Desire: The Regulation and Incitement of Children's Consumption / Gary Cross -- 2. Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys) / Tora Korsvold -- 3. The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930 / Jacob Smith -- Part II. Theory and Method in Research on Children's Consumption -- 4. Commercial Enculturation: Moving Beyond Consumer Socialization / Daniel Thomas Cook -- 5. Subjectivities of the Child Consumer: Beings and Becomings / Barbro Johansson -- 6. Researching Things, Objects and Gendered Consumption in Childhood Studies / Claudia Mitchell -- Part III. Practices of Contemporary Marketers -- 7. Children's Virtual Worlds: The Latest Commercialization of Children's Culture / Janet Wasko -- 8. Creating Long-lasting Brand Loyalty - or a Passing "Craze"?: Lessons from a "Child Classic" in Norway / Øivind Nakken -- 9. The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show / Lydia Martens -- Part IV. Social Contexts of Children's Consumption -- 10. The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents / Michelle Janning -- 11. The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution / Randi Woerdahl -- 12. "Those Who Have Less Want More. But Does It Make Them Feel Bad?": Deprivation, Materialism and Self-Esteem in Childhood / Johanne Ormrod -- Part V. Childhood Identities and Consumption -- 13. Branded Selves: How Children Relate to Marketing on a Social Network Site / Havard Skaar -- 14. "Hello---We're Only in the Fifth Grade!!": Children's Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhood / Mari Rysst -- 15. "One Meets Through Clothing": The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel / Nelly Elias.
  • 9780230227835 (hardback)
  • 023022783X (hardback)
Other standard number
  • 40018360708
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