A fine line : how design strategies are shaping the future of business / Hartmut Esslinger.

Author
Esslinger, Hartmut, 1944- [Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/​Created
San Francisco : Jossey-Bass, c2009.
Description
xiv, 183 p. : ill. ; 24 cm.

Details

Subject(s)
Bibliographic references
Includes bibliographical references (p. 163-165) and index.
Contents
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc. -- Design-driven strategies for better business--and a better world -- The factories.
ISBN
  • 9780470451021 :
  • 0470451025
LCCN
2009011951
RCP
N - S