Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.

Format
Book
Language
English
Published/​Created
Philadelphia : University of Pennsylvania Press, c2008.
Description
vii, 363 p. : ill. ; 24 cm.

Details

Subject(s)
Related name
Series
Hagley perspectives on business and culture [More in this series]
Bibliographic references
Includes bibliographical references (p. [293]-348) and index.
Contents
Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Véronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The Wiener Werkstätte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : the rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William R. Scott -- Chapter 10. Marlboro men : outsider masculinities and commercial modeling in postwar America / Elspeth H. Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach : Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan J. Matt.
ISBN
  • 9780812240375
  • 0812240375
LCCN
2008295550
OCLC
154800550
RCP
N - S