Producing fashion : commerce, culture, and consumers / edited by Regina Lee Blaszczyk.

Format
Book
Language
English
Published/​Created
Philadelphia : University of Pennsylvania Press, c2008.
Description
vii, 363 p. : ill. ; 24 cm.

Availability

Available Online

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    Details

    Subject(s)
    Series
    Hagley perspectives on business and culture [More in this series]
    Bibliographic references
    Includes bibliographical references (p. [293]-348) and index.
    Contents
    • Chapter 1. Rethinking fashion / Regina Lee Blaszczyk
    • PART I. Organizing the fashion trades
    • Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane
    • Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese
    • Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Véronique Pouillard
    • Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa
    • PART II. Inventing fashions, promoting styles
    • Chapter 6. The Wiener Werkstätte and the reform impulse / Heather Hess
    • Chapter 7. American fashions for American women : the rise and fall of fashion nationalism / Marlis Schweitzer
    • Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot
    • PART III. Shaping bodies, building brands
    • Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William R. Scott
    • Chapter 10. Marlboro men : outsider masculinities and commercial modeling in postwar America / Elspeth H. Brown
    • Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor
    • PART IV. Customer reactions, consumer adaptations
    • Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny
    • Chapter 13. Ripping up the uniform approach : Hungarian women piece together a new communist fashion / Katalin Medvedev
    • Chapter 14. Why the old-fashioned is in fashion in American houses / Susan J. Matt.
    ISBN
    • 9780812240375
    • 0812240375
    LCCN
    2008295550
    OCLC
    154800550
    RCP
    N - S
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