Details

Subject(s)

• Copy writers [Browse]

Series

• K'ŏmyunik'eisyŏn ihae ch'ongsŏ. [More in this series]
• 커뮤니케이션 이해 총서. [More in this series]
• 커뮤니케이션 이해 총서

Bibliographic references

Includes bibliographical references.

Contents

• Sesang ŭl twihŭndŭn k'ap'irait'ŏ ŭi iyagi
• K'ŭllodŭ Hopk'insŭ (Claude C. Hopkins)
• Ŏnesŭt'ŭ Elmo K'ŏlk'insŭ (Earnest Elmo Calkins)
• Hellen Laensŭdaun Rejo (Helen Lancedowne Resor)
• Pŭrusŭ Pat'ŭn (Bruce Fairchild Barton)
• Reimŏndŭ Rubik'am (Raymond Rubicam)
• Chon K'eip'ŭljŭ (John Caples)
• Rosŏ Ribŭsŭ (Rosser Reeves)
• Leo Pŏnet (Leo Burnett)
• Williŏm Pŏnbŏk (William Bernbach)
• Teibidŭ Ogilbi (David Ogilvy).
• 세상 을 뒤흔든 카피라이터 의 이야기
• 클로드 홉킨스 (Claude C. Hopkins)
• 어네스트 엘모 컬킨스 (Earnest Elmo Calkins)
• 헬렌 랜스다운 레조 (Helen Lancedowne Resor)
• 브루스 바튼 (Bruce Fairchild Barton)
• 레이먼드 루비캄 (Raymond Rubicam)
• 존 케이플즈 (John Caples)
• 로서 리브스 (Rosser Reeves)
• 레오 버넷 (Leo Burnett)
• 윌리엄 번벅 (William Bernbach)
• 데이비드 오길비 (David Ogilvy).

Show 19 more Contents items

Other title(s)

• Ch'ŏnjae k'ap'irait'ŏ
• 천재 카피라이터

ISBN

• 9788966808885
• 8966808883
• 9788966801602 ((set))
• 8966801609 ((set))

OCLC

1002030755

RCP

C - O

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