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广告呈现与传播中的近代澳门社会 : 基于《澳门宪报》中文广告的研究 = Modern Macao society in present and propagation of advertisements / 徐莉莉著.
Guang gao cheng xian yu chuan bo zhong de jin dai Aomen she hui : ji yu "Aomen xian bao" Zhong wen guang gao de yan jiu = Modern Macao society in present and propagation of advertisements / Xu Lili zhu.
Author
Xu, Lili
[Browse]
徐莉莉
[Browse]
Format
Book
Language
Chinese
Εdition
Di 1 ban.
第1版.
Published/Created
Shanghai Shi : Shanghai jiao tong da xue chu ban she, 2016.
上海市 : 上海交通大学出版社, 2016.
Description
4, 2, 302 pages : illustrations ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF6105.M33 X865 2016
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Details
Subject(s)
Aomen xian bao
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Advertising
—
China
—
Macau (Special Administrative Region)
—
History
[Browse]
Advertising, Newspaper
—
China
—
Macau (Special Administrative Region)
—
History
[Browse]
Macau (China : Special Administrative Region)
—
Social conditions
—
19th century
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Summary note
本书对历史上《澳门宪报》的中文广告进行了系统挖掘, 不仅以史料证实了《澳门宪报》开启了我国近代官报广告之先河, 中国博彩广告发布于1851年等诸多"第一"之纪录, 更从广告呈现角度活化了近代澳门的政治, 军事, 外交等多方面图景.
Bibliographic references
Includes bibliographical references (pages[ 289]-296) and index.
Other title(s)
Modern Macao society in present and propagation of advertisements
Ji yu "Aomen xian bao" Zhong wen guang gao de yan jiu
基于《澳门宪报》中文广告的研究
ISBN
9787313148452
7313148453
OCLC
968243154
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Guang gao cheng xian yu chuan bo zhong de jin dai Aomen she hui : ji yu "Aomen xian bao" Zhong wen guang gao de yan jiu = Modern Macao society in present and propagation of advertisements / Xu Lili zhu.
id
99100998143506421