广告呈现与传播中的近代澳门社会 : 基于《澳门宪报》中文广告的研究 = Modern Macao society in present and propagation of advertisements / 徐莉莉著.

Guang gao cheng xian yu chuan bo zhong de jin dai Aomen she hui : ji yu "Aomen xian bao" Zhong wen guang gao de yan jiu = Modern Macao society in present and propagation of advertisements / Xu Lili zhu.

Author
Format
Book
Language
Chinese
Εdition
  • Di 1 ban.
  • 第1版.
Published/​Created
  • Shanghai Shi : Shanghai jiao tong da xue chu ban she, 2016.
  • 上海市 : 上海交通大学出版社, 2016.
Description
4, 2, 302 pages : illustrations ; 24 cm

Details

Subject(s)
Form/​Genre
History
Summary note
本书对历史上《澳门宪报》的中文广告进行了系统挖掘, 不仅以史料证实了《澳门宪报》开启了我国近代官报广告之先河, 中国博彩广告发布于1851年等诸多"第一"之纪录, 更从广告呈现角度活化了近代澳门的政治, 军事, 外交等多方面图景.
Bibliographic references
Includes bibliographical references (pages[ 289]-296) and index.
Other title(s)
  • Modern Macao society in present and propagation of advertisements
  • Ji yu "Aomen xian bao" Zhong wen guang gao de yan jiu
  • 基于《澳门宪报》中文广告的研究
ISBN
  • 9787313148452
  • 7313148453
OCLC
968243154
RCP
C - S