Princeton University Library Catalog

Meatball sundae : is your marketing out of sync? / Seth Godin.

Author:
Godin, Seth [Browse]
Format:
Book
Language:
English
Published/​Created:
New York : Portfolio, 2007.
Description:
xxiii, 232 p. : ill. ; 19 cm.
Summary note:
"Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts: about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't." "Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort."--BOOK JACKET.
Contents:
Pt. 1. Thinking About the Meatball Sundae -- Pt. 2. The Fourteen Trends -- Trend 1. Direct Communication and Commerce Between Producers and Consumers -- Trend 2. Amplification of the Voice of the Consumer and Independent Authorities -- Trend 3. Need for an Authentic Story as the Number of Sources Increases -- Trend 4. Extremely Short Attention Spans Due to Clutter -- Trend 5. The Long Tail -- Trend 6. Outsourcing -- Trend 7. Google and the Dicing of Everything -- Trend 8. Infinite Channels of Communication -- Trend 9. Direct Communication and Commerce Between Consumers and Consumers -- Trend 10. The Shifts in Scarcity and Abundance -- Trend 11. The Triumph of Big Ideas -- Trend 12. The Shift from "How Many" to "Who" -- Trend 13. The Wealthy Are Like Us -- Trend 14. New Gatekeepers, No Gatekeepers -- Pt. 3. Putting It Together -- Case Studies -- Conclusion: It's Not an Organization, It's a Movement.
Subject(s):
Other title(s):
Is your marketing out of sync?
ISBN:
  • 9781591841746
  • 1591841747
LCCN:
2007023690
OCLC:
141484387
Other standard number:
  • 40014995295
RCP:
C - S