Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul.

Author
Gundry, Lisa K., 1958- [Browse]
Format
Book
Language
English
Published/​Created
Thousand Oaks, Calif. : Sage Publications, [2007], ©2007.
Description
xix, 401 pages : illustrations, map ; 27 cm

Availability

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    Details

    Subject(s)
    Summary note
    "In this book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth - offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth." "This is an ideal core textbook for advanced undergraduate and graduate courses such as Entrepreneurship and New Venture Management, Entrepreneurship Strategy, Strategic Management, Entrepreneurial Growth, Management of Innovation, Entrepreneurial Marketing, and Global Entrepreneurship in the fields of Management, Entrepreneurship, Marketing, and Organizational Behavior."--BOOK JACKET.
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • 1. Entrepreneurship and strategy : a framework for new venture development
    • 2. Strategies for opportunity identification : the creative process
    • 3. Strategies for evaluating opportunities : the assessment process
    • 4. Developing new venture strategy : preparation and launch
    • 5. Market entry : positioning the firm for strategic advantage
    • 6. Financial resource capabilities
    • 7. The evolving management team
    • 8. Building networks and strategic alliances
    • 9. Innovative strategies for entrepreneurial growth
    • 10. Strategies for the growing venture : mergers, acquisitions, franchising, and exit strategies
    • 11. Beyond the strategic entrepreneurial model : learning from failure.
    ISBN
    1412916569 (cloth)
    LCCN
    2006003793
    RCP
    C - S
    Statement on language in description
    Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...