Princeton University Library Catalog

Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul.

Author:
Gundry, Lisa K., 1958- [Browse]
Format:
Book
Language:
English
Published/​Created:
Thousand Oaks, Calif. : Sage Publications, c2007.
Description:
xix, 401 p. : ill., map ; 27 cm.
Summary note:
"In this book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth - offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth." "This is an ideal core textbook for advanced undergraduate and graduate courses such as Entrepreneurship and New Venture Management, Entrepreneurship Strategy, Strategic Management, Entrepreneurial Growth, Management of Innovation, Entrepreneurial Marketing, and Global Entrepreneurship in the fields of Management, Entrepreneurship, Marketing, and Organizational Behavior."--BOOK JACKET.
Bibliographic references:
Includes bibliographical references and index.
Contents:
1. Entrepreneurship and strategy : a framework for new venture development -- 2. Strategies for opportunity identification : the creative process -- 3. Strategies for evaluating opportunities : the assessment process -- 4. Developing new venture strategy : preparation and launch -- 5. Market entry : positioning the firm for strategic advantage -- 6. Financial resource capabilities -- 7. The evolving management team -- 8. Building networks and strategic alliances -- 9. Innovative strategies for entrepreneurial growth -- 10. Strategies for the growing venture : mergers, acquisitions, franchising, and exit strategies -- 11. Beyond the strategic entrepreneurial model : learning from failure.
Subject(s):
ISBN:
1412916569 (cloth)
LCCN:
2006003793
OCLC:
63692628
Related name:
RCP:
C - S