Princeton University Library Catalog

The new strategic brand management : creating and sustaining brand equity long term / Jean Noël Kapferer.

Author:
Kapferer, Jean-Noël. [Browse]
Format:
Book
Language:
English
Published/​Created:
London ; Sterling, VA : Kogan Page, 2004.
Εdition:
3rd ed.
Description:
xiv, 497 p. : ill. ; 25 cm.
Bibliographic references:
Includes bibliographical references and index.
Contents:
Rev. ed. of: Strategic brand management. [1994?], c1992.
Subject(s):
Brand name productsManagement [Browse]
ISBN:
0749442832
LCCN:
2004011734
OCLC:
55473928
RCP:
C - S