The new strategic brand management : creating and sustaining brand equity long term / Jean Noël Kapferer.

Author
Kapferer, Jean-Noël. [Browse]
Format
Book
Language
English
Εdition
3rd ed.
Published/​Created
London ; Sterling, VA : Kogan Page, 2004.
Description
xiv, 497 p. : ill. ; 25 cm.

Details

Subject(s)
Brand name productsManagement [Browse]
Bibliographic references
Includes bibliographical references and index.
Contents
Rev. ed. of: Strategic brand management. [1994?], c1992.
ISBN
0749442832
LCCN
2004011734
OCLC
55473928
RCP
C - S