Princeton University Library Catalog

The brand marketing book : creating, managing and extending the value of your brand / Joe Marconi.

Author:
Marconi, Joe [Browse]
Format:
Book
Language:
English
Published/​Created:
Lincolnwood, IL : NTC Business Books in conjunction with the American Marketing Association, 2000.
Description:
xv, 247 p. : ill. ; 24 cm.
Bibliographic references:
Includes bibliographical references (p. ).
Subject(s):
Branding (Marketing) [Browse]
ISBN:
0844222577
LCCN:
99023371
OCLC:
41156388
RCP:
C - S