Princeton University Library Catalog

Real estate rainmaker : successful strategies for real estate marketing / Dan Gooder Richard.

Author:
Richard, Dan Gooder, 1947- [Browse]
Format:
Book
Language:
English
Published/​Created:
New York : J. Wiley, c2000.
Description:
xviii, 318 p. : ill. ; 24 cm.
Bibliographic references:
Includes bibliographical references and index.
Contents:
  • Foreword / Laurie Moore-Moore -- Pt. 1. 3-Step Rainmaker Lead System. 1. Nine Deadly Truths That Could Kill Your Business. 2. A Better Way: All You Do Is Close -- Pt. 2. Step 1: Create Customers with Lead Generation. 3. Media Strategies to Win in Any Market. 4. Offer Strategies That Attract Prospects Like a Magnet. 5. Creative Strategies to Beat the Competition Every Time -- Pt. 3. Step 2: Capture Customers with Prospect Follow-Up. 6. Customer Conversion Strategies to Maximize Sales. 7. Shooting Fish in a Barrel -- Pt. 4. Step 3: Keep Customers with Long-Term Contact. 8. Customer Retention Strategies for Optimum Profits. 9. Creating a Perpetual Referral Machine -- Pt. 5. Writing a Marketing Plan in Six Easy Mornings. 10. Morning #1: Benchmarks. 11. Morning #2: Objectives. 12. Morning #3: Customers. 13. Morning #4: Strategies. 14. Morning #5: Budget. 15. Morning #6: Case Studies -- Pt. 6. Growing Your Practice to Sell.
  • 16. Building a Real Estate Rainmaker Trophy Database. 17. Exit Strategies to Cash In or Cash Out. 18. Real Estate Rainmaker Resource Guide. Afterword / Steve Murray.
Subject(s):
ISBN:
0471345547 (alk. paper)
LCCN:
99023926
OCLC:
41165285
RCP:
C - S