Using investor relations to maximize equity valuation / Thomas M. Ryan, Chad A. Jacobs.

Ryan, Thomas M., 1964- [Browse]
Hoboken, N.J. : John Wiley & Sons, c2005.
xvi, 272 p. : ill. ; 24 cm.


Related name
Wiley finance series. [More in this series]
Summary note
"In Using Investor Relations to Maximize Equity Valuation, Ryan and Jacobs reveal the capital market strategies and tactical operation tools they employ to help their clients. Divided into four comprehensive parts, this book illustrates how IR can be used to lead a strategic communications effort to preserve or enhance corporate value as well as lower a company's cost of capital." "Whether you're a corporate executive, an investor relations officer, analyst, banker, or investor, Using Investor Relations to Maximize Equity Valuation will show you why IR should be at the forefront of any financial communications strategy and how implementing an effective plan can translate into millions in additional market capitalization."--BOOK JACKET.
Includes index.
Preface : a brave new world of investor relations -- Introduction : a new approach and why it's important -- Pt. 1. Capital markets and their players : a brief primer -- Ch. 1. The capital markets and IR -- Ch. 2. The sell-side disclosed : who they are and what they do -- Ch. 3. The buy-side : institutional and retail investors -- Ch. 4. Employees, suppliers, customers -- Ch. 5. The media -- Pt. 2. Post-bubble communications : events in the markets and the new world of IR -- Ch. 6. Greed is good, '90s style -- Ch. 7. Of rules and regulations -- Ch. 8. Post-bubble reality -- Ch. 9. Of reason, renewal, and honesty -- Pt. 3. Investor relations - the fundamentals : traditional IR and the need for change -- Ch. 10. Traditional IR : what it is, and why it's not enough -- Ch. 11. Staffing and sourcing the new IR -- Ch. 12. Grasping the IR evolution -- Pt. 4. Investor relations - maximizing equity value -- Ch. 13. Positioning IR to succeed -- Pt. 5. Definition -- Ch. 14. The IR audit -- Ch. 15. Excavating value post-audit -- Pt. 6. Delivery -- Ch. 16. To guide or not to guide : that is the question -- Ch. 17. Targeting the audience -- Ch. 18. Integrating with PR -- Ch. 19. Infrastructure/disclosure check -- Ch. 20. Delivering the goods -- Pt. 7. Dialogue -- Ch. 21. From delivery to dialogue -- Ch. 22. Maintaining and building relationships -- Ch. 23. Meeting the street -- Ch. 24. Event management -- Ch. 25. The banker mentality -- Conclusion : a call for change -- App. A. Two press releases -- App. B. The conference call script -- App. C. Velocity Inc. 2004 investor relations plan.
047167852X (cloth)
C - S