Street-smart advertising : how to win the battle of the buzz / Margo Berman.

Author
Berman, Margo, 1947- [Browse]
Format
Book
Language
English
Published/​Created
Lanham, Md. : Rowman & Littlefield Publishers, c2007.
Description
xii, 237 p. : ill. ; 24 cm.

Details

Subject(s)
Summary note
"Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. 231-232) and index.
Contents
1. Rev up your thinking with creative stimulation -- 2. Play with typography's multiple personalities -- 3. Embrace type as a design element -- 4. Master the design elements -- 5. Connect with your audience through powerful writing -- 6. Spark the creative process for focused campaign strategies -- 7. Take charge of the design principles -- 8. Explore the power of color psychology -- 9. Discover exciting strategy-based ads and campaigns -- 10. Learn the latest through inventive case studies with impressive results -- 11. See which self-promotions really work -- 12. Be inspired by creative tips from conceptual thinkers.
ISBN
  • 0742541363 (cloth : alk. paper)
  • 0742541371 (pbk. : alk. paper)
LCCN
2006016643
OCLC
69104318
International Article Number
  • 9780742541368
  • 9780742541375
RCP
C - S

Supplementary Information