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Princeton University Library Catalog
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Street-smart advertising : how to win the battle of the buzz / Margo Berman.
Author
Berman, Margo, 1947-
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Format
Book
Language
English
Published/Created
Lanham, Md. : Rowman & Littlefield Publishers, [2007], ©2007.
Description
xii, 237 pages : illustrations ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5823 .B454 2007
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Details
Subject(s)
Advertising
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Commercial art
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Graphic design (Typography)
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Advertising media planning
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Creation (Literary, artistic, etc.)
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Summary note
"Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. 231-232) and index.
Contents
1. Rev up your thinking with creative stimulation
2. Play with typography's multiple personalities
3. Embrace type as a design element
4. Master the design elements
5. Connect with your audience through powerful writing
6. Spark the creative process for focused campaign strategies
7. Take charge of the design principles
8. Explore the power of color psychology
9. Discover exciting strategy-based ads and campaigns
10. Learn the latest through inventive case studies with impressive results
11. See which self-promotions really work
12. Be inspired by creative tips from conceptual thinkers.
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ISBN
0742541363 (cloth : alk. paper)
0742541371 (pbk. : alk. paper)
LCCN
2006016643
International Article Number
9780742541368
9780742541375
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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