Princeton University Library Catalog

Beer school : bottling success at the Brooklyn Brewery / Steve Hindy and Tom Potter.

Author:
Hindy, Steve, 1949- [Browse]
Format:
Book
Language:
English
Published/​Created:
Hoboken, New Jersey : Wiley, c2005.
Description:
xv, 288 p. : ill. ; 23 cm.
Summary note:
"In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures)."--BOOK JACKET.
Notes:
Includes index.
Contents:
Preface : Steve and Tom introduce the Brooklyn Brewery -- Ch. 1. Steve tells how choosing a partner is like a second marriage -- Ch. 2. Steve discusses the importance of building a solid team -- Ch. 3. Tom talks about creating the business plan : a money-raising tool and more -- Ch. 4. Tom asks, "what's the true mission of the business?" -- Ch. 5. Steve discusses the keys to successfully motivating employees -- Ch. 6. Tom tells the story of their dot-com revolution : fishing for finance and failing -- Ch. 7. Steve talks about building a Brewery in Brooklyn -- Ch. 8. Steve discusses publicity : the press wants you! -- Ch. 9. Steve reveals how the revolution kills its leaders first -- Ch. 10. Tom talks about cashing out and reinventing the business, again -- Ch. 11. Tom wants to know if you have what it takes.
Subject(s):
ISBN:
0471735124 (cloth)
LCCN:
2005012268
OCLC:
60028961
Related name:
RCP:
C - S