Princeton University Library Catalog

Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.

Author:
Bergeron, Bryan P. [Browse]
Format:
Book
Language:
English
Published/​Created:
New York : John Wiley & Sons, c2002.
Description:
xiii, 220 p. : ill. ; 23 cm.
Series:
Essentials series. [More in this series]
Bibliographic references:
Includes bibliographical references (p. 209-211) and index.
Contents:
1. Overview -- 2. The Customer -- 3. The Corporation -- 4. Technology -- 5. eCRM -- 6. Evaluating Solutions -- 7. Economics of CRM -- 8. Getting There.
Subject(s):
Customer relationsManagement [Browse]
ISBN:
0471206032 (pbk. : alk. paper)
LCCN:
2001008002
OCLC:
48642546
RCP:
C - S