Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.

Author
Bergeron, Bryan P. [Browse]
Format
Book
Language
English
Published/​Created
New York : John Wiley & Sons, [2002], ©2002.
Description
xiii, 220 pages : illustrations ; 23 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5415.5 .B454 2002 Browse related items Request

    Details

    Subject(s)
    Series
    Essentials series. [More in this series]
    Bibliographic references
    Includes bibliographical references (p. 209-211) and index.
    Contents
    • 1. Overview
    • 2. The Customer
    • 3. The Corporation
    • 4. Technology
    • 5. eCRM
    • 6. Evaluating Solutions
    • 7. Economics of CRM
    • 8. Getting There.
    ISBN
    0471206032 (pbk. : alk. paper)
    LCCN
    2001008002
    OCLC
    48642546
    RCP
    C - S
    Statement on language in description
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    Supplementary Information