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Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
Author
Bergeron, Bryan P.
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Format
Book
Language
English
Published/Created
New York : John Wiley & Sons, [2002], ©2002.
Description
xiii, 220 pages : illustrations ; 23 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5415.5 .B454 2002
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Details
Subject(s)
Customer relations
—
Management
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Series
Essentials series.
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Bibliographic references
Includes bibliographical references (p. 209-211) and index.
Contents
1. Overview
2. The Customer
3. The Corporation
4. Technology
5. eCRM
6. Evaluating Solutions
7. Economics of CRM
8. Getting There.
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ISBN
0471206032 (pbk. : alk. paper)
LCCN
2001008002
OCLC
48642546
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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