Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.

Author
Bergeron, Bryan P. [Browse]
Format
Book
Language
English
Published/​Created
New York : John Wiley & Sons, c2002.
Description
xiii, 220 p. : ill. ; 23 cm.

Details

Subject(s)
Customer relationsManagement [Browse]
Series
Essentials series. [More in this series]
Bibliographic references
Includes bibliographical references (p. 209-211) and index.
Contents
1. Overview -- 2. The Customer -- 3. The Corporation -- 4. Technology -- 5. eCRM -- 6. Evaluating Solutions -- 7. Economics of CRM -- 8. Getting There.
ISBN
0471206032 (pbk. : alk. paper)
LCCN
2001008002
OCLC
48642546
RCP
C - S

Supplementary Information