Princeton University Library Catalog

E-commerce and export performance / Munib Karavdic.

Author:
Karavdic, Munib [Browse]
Format:
Book
Language:
English
Published/​Created:
Youngstown, N.Y. : Cambria Press, c2006.
Description:
xxvi, 352 p. : ill. ; 24 cm.
Summary note:
"The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library."--BOOK JACKET.
Bibliographic references:
Includes bibliographical references (p. [319]-340) and indexes.
Contents:
1. Introduction -- 2. Theoretical background -- 3. An operational model and hypotheses -- 4. Research methodology -- 5. Data analysis and results -- 6. Discussion, implications and directions for future research.
Subject(s):
ISBN:
  • 9781934043189 (alk. paper)
  • 1934043184 (alk. paper)
LCCN:
2006034616
OCLC:
74029302
International Article Number:
  • 9781934043189
RCP:
C - S