E-commerce and export performance / Munib Karavdic.

Author
Karavdic, Munib [Browse]
Format
Book
Language
English
Published/​Created
Youngstown, N.Y. : Cambria Press, c2006.
Description
xxvi, 352 p. : ill. ; 24 cm.

Details

Subject(s)
Summary note
"The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. [319]-340) and indexes.
Contents
1. Introduction -- 2. Theoretical background -- 3. An operational model and hypotheses -- 4. Research methodology -- 5. Data analysis and results -- 6. Discussion, implications and directions for future research.
ISBN
  • 9781934043189 (alk. paper)
  • 1934043184 (alk. paper)
LCCN
2006034616
OCLC
74029302
International Article Number
  • 9781934043189
RCP
C - S

Supplementary Information