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Princeton University Library Catalog
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The John Deere way : performance that endures / David Magee.
Author
Magee, David, 1965-
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Format
Book
Language
English
Published/Created
Hoboken, NJ : Wiley, 2005.
Description
xxi, 234 pages ; 22 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HD9486.U6 D436 2005
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Details
Subject(s)
Deere & Company
—
History
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Deere, John 1804-1886
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Agricultural machinery industry
—
United States
—
History
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Summary note
"In The John Deere Way, celebrated business author David Magee takes you behind the scenes to discover the timeless underlying principles and innovative practices that have enabled John Deere to continue to leap ahead of the competition for nearly 170 years." "Given unfettered access to the company, its archives, and its CEO Robert Lane, Magee soon discovered that the driving force behind this dynamic organization is a set of values and principles instilled at its inception by John Deere himself. From the day Deere developed the world's first commercially successful self-scouring steel plow in 1837 through to a remarkable series of innovations spearheaded by Robert Lane today, these principles have guided the company through good times and bad, helping it survive depressions and wars while making the most of prosperous times."--BOOK JACKET.
Bibliographic references
Includes bibliographical references and index.
Contents
Introduction / Robert W. Lane
Ch. 1. Embrace the culture
Ch. 2. Quality comes first
Ch. 3. Create change through innovation
Ch. 4. Always maintain integrity
Ch. 5. Commitment never quits
Ch. 6. Build a business as great as your products
Ch. 7. Put the brand to work (and protect it at all costs)
Ch. 8. All relationships must be win-win
Ch. 9. Grow on the strength of your roots
Ch. 10. Performance that endures
App. A. John Deere leadership
App. B. Key dates in John Deere history
App. C. John Deere green bulletins
App. D. John Deere strategy
App. E. John Deere's business.
Show 13 more Contents items
ISBN
0471706442 (cloth)
LCCN
2004028739
OCLC
57208500
Other standard number
V1-K66785
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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