Princeton University Library Catalog

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

Kerin, Roger A. [Browse]
Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
10th ed.
viii, 696 p. : ill. (some col.) ; 29 cm.
Bibliographic references:
Includes bibliographical references and indexes.
Ch. 1. Foundations of Strategic Marketing Management -- Ch. 2. Financial Aspects of Marketing Management -- Ch. 3. Marketing Decision Making and Case Analysis -- Ch. 4. Opportunity Analysis, Market Segmentation and Market Targeting -- Sorzal Distributors / Roger A. Kerin and Robert A. Peterson -- Jones: Blair Company / Roger A. Kerin -- eBay's Globalization Strategy / Janet Fieldstein, Antonio Davila and George Foster -- Camar Automotive Hoist / Gordon H. G. McDougall -- Vector Marketing Corporation: Growth Drivers / Robert A. Peterson -- Frito-Lay Dips / Roger A. Kerin and Jeanne Bertels -- South Delaware Coors, Inc. / James E. Nelson and Eric J. Karson -- Ch. 5. Product and Service Strategy and Brand Management -- Dr. Pepper/Seven Up, Inc.: Squirt Brand / Roger A. Kerin -- Zoecon Corporation: Insect Growth Regulators / Roger A. Kerin and Larry Smith -- Soft and Silky Shaving Gel / Roger A. Kerin -- Perpetual Care Hospital: Downtown Health Clinic / Roger A. Kerin -- Procter & Gamble, Inc.: Scope / Gordon H. G. McDougall and Franklin Ramsoomair -- Frito Lay Company: Cracker Jack / Roger A. Kerin -- Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity / Roger A. Kerin and Wayne Swisher -- Ch. 6. Integrated Marketing Communication Strategy and Management -- Carrington Furniture, Inc. (A) / Roger A. Kerin -- Carrington Furniture, Inc. (B) / Roger A. Kerin -- Cadbury Beverages, Inc.: CRUSH Brand / Roger A. Kerin -- Drypers Corporation: National Television Advertising Campaign / Roger A. Kerin -- Craft Marine Corporation / Roger A. Kerin and Robert A. Peterson -- Godiva Europe / Jean-Jacques Lambin -- Make-Up Art Cosmetics Ltd. / Vic Casale and John S. Hulland -- Ch. 7. Marketing Channel Strategy and Management -- Gateway, Inc. / Roger A. Kerin -- Golf Logix: Measuring the Game of Golf / John T. Gourville and Jerry N. Conover -- Goodyear Tire and Rubber Company / Roger A. Kerin -- Steel Door Technologies / Roger A. Kerin -- Masterton Carpet Mills, Inc. / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines / Roger A. Kerin -- Superior Supermarkets: Everyday Low Pricing / Roger A. Kerin -- Burroughs Wellcome Company: Retrovir / Roger A. Kerin and Angela Bullard -- Leiber Light / Charles B. Weinberg -- Augustine Medical, Inc.: The Bair Hugger Patient Warming System / Roger A. Kerin, Michael Gilbertson and William Rudelius -- Texas Instruments: Global Pricing in the Semiconductor Industry / Per V. Jenster, B. Jaworski and Michael Stanford -- Ch. 9. Marketing Strategy Reformulation: The Control Process -- Affiniscape, Inc. / Robert A. Peterson -- Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment / Roger A. Kerin -- The Circle K Corporation / Roger A. Kerin -- 3M Telecom Systems Division: Fibrlok Splice / Robert A. Peterson -- Macon Museum of Art / Roger A. Kerin -- Ch. 10. Comprehensive Marketing Programs -- Nintendo: The Launch of Game Boy Color / Robert Fisher and Adrian Ryans -- Show Circuit Frozen Dog Dinner / Roger A. Kerin -- Unilever Canada: Becel Margarine / Phil Connell and Peggy Cunningham -- Frito-Lay, Inc.: SunChips Multigrain Snacks / Roger A. Kerin and Kenneth R. Lukaska -- CIMA Mountaineering, Inc. / Lawrence M. Lamont -- Blair Water Purifiers India / James E. Nelson -- App. Preparing a Written Case Analysis -- App. Glossary of Selected Marketing Terms and Concepts.
Other standard number:
  • R5-390097
Related name:
C - S