Princeton University Library Catalog

L.L. Bean : the making of an American icon / Leon Gorman.

Author:
Gorman, Leon A. [Browse]
Format:
Book
Language:
English
Published/​Created:
Boston, Mass. : Harvard Business School Press, c2006.
Description:
xv, 304 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Summary note:
"Written by Leon Gorman, grandson of founder Leon L. Bean, this is the first authoritative, true-to-life account of the iconic retailer and its colorful history and culture. This story candidly reveals Gorman's behind-the-scenes struggles to preserve the identity behind L.L.Bean as he also opens the door to needed change." "Throughout his narrative, Gorman weaves themes that will resonate with managers and general readers alike, including how to: build a powerhouse brand around bedrock beliefs and values; balance growth and tradition; craft and preserve an authentic corporate identity; extract maximum value from major transformation initiatives; create a platform for growth in a time of accelerating change and stiffening competition; and maintain family ownership in today's transient and highly volatile retail arena."--BOOK JACKET.
Bibliographic references:
Includes bibliographical references (p. 283-289) and index.
Subject(s):
ISBN:
1578511836
LCCN:
2006011142
OCLC:
67374933
RCP:
C - S