L.L. Bean : the making of an American icon / Leon Gorman.

Author
Gorman, Leon A. [Browse]
Format
Book
Language
English
Published/​Created
Boston, Mass. : Harvard Business School Press, c2006.
Description
xv, 304 p., [16] p. of plates : ill. (some col.) ; 25 cm.

Details

Subject(s)
Summary note
"Written by Leon Gorman, grandson of founder Leon L. Bean, this is the first authoritative, true-to-life account of the iconic retailer and its colorful history and culture. This story candidly reveals Gorman's behind-the-scenes struggles to preserve the identity behind L.L.Bean as he also opens the door to needed change." "Throughout his narrative, Gorman weaves themes that will resonate with managers and general readers alike, including how to: build a powerhouse brand around bedrock beliefs and values; balance growth and tradition; craft and preserve an authentic corporate identity; extract maximum value from major transformation initiatives; create a platform for growth in a time of accelerating change and stiffening competition; and maintain family ownership in today's transient and highly volatile retail arena."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. 283-289) and index.
ISBN
1578511836
LCCN
2006011142
OCLC
67374933
RCP
C - S

Supplementary Information