Princeton University Library Catalog

Cause-marketing for nonprofits : partner for purpose, passion, and profits / [Jocelyne] Daw.

Author:
Daw, Jocelyne [Browse]
Format:
Book
Language:
English
Published/​Created:
Hoboken, N.J. : Wiley, c2006.
Description:
xxxiv, 278 p. : ill. ; 26 cm.
Summary note:
"This book is about a growing model for business and nonprofit involvement - an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits." "Cause marketing - a new discipline in the corporate citizenship field, a new mission-based fundraising and marketing tool for nonprofits - is a corporate/nonprofit partnership that aligns the power of a company's brand, marketing, and people with a nonprofit cause's brand and assets, to create shareholder and social value and to publicly communicative values."--BOOK JACKET.
Notes:
"This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements.
Bibliographic references:
Includes bibliographical references and index.
Contents:
Introduction : my journey, partner for purpose, passion, and profit -- Ch. 1. The new corporate-nonprofit engagement -- Ch. 2. Integrating value and values -- Ch. 3. Evolution of cause marketing -- Ch. 4. Cause-marketing products -- Ch. 5. Cause-marketing issue promotions -- Ch. 6. Cause-marketing programs -- Ch. 7. Creating a cause-marketing orientation : cause preparedness -- Ch. 8. Building the cause-marketing program : collaboration, combining assets, creating value -- Ch. 9. Implementing the cause-marketing program : execution and corporate and community outcomes -- Ch. 10. National organizations : American heart association and first book -- Ch. 11. Local organizations : food bank (New York City) and Canadian cancer society (Vancover Island Region, British Columbia and Yukon District) -- Ch. 12. Cause-marketing principles and cautions : seven golden rules, seven deadly sins.
Subject(s):
Social marketing [Browse]
ISBN:
0471717509 (cloth)
LCCN:
2005031933
OCLC:
62615818
International Article Number:
  • 9780471717508
RCP:
C - S