Details

Subject(s)

• Social marketing [Browse]

Related name

• Gundlach, Gregory T. (Gregory Thomas) [Browse]

Bibliographic references

Includes bibliographical references and index.

Contents

• Foreword / William L. Wilkie
• Introduction / Paul N. Bloom and Gregory T. Gundlach
• 1. The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy / J. Craig Andrews
• 2. Marketing and Modern Antitrust Thought / Gregory T. Gundlach
• 3. Criteria for Assessing the Public Policy Relevance of Research on the Effects of Marketing Communications / Paul N. Bloom, Julie Edell and Richard Staelin
• 4. Intersector Transfer of Marketing Knowledge / Alan R. Andreasen
• 5. Firm Responses to Consumer Information Policy / Christine Moorman
• 6. How Corporate Marketing Practices Have Changed in Response to Antitrust Enforcement / Mary Jane Sheffet
• 7. Changes in Corporate Practices in Response to Public Interest Advocacy and Actions: The Role of Consumer Boycotts and Socially Responsible Consumption in Promoting Corporate Social Responsibility / N. Craig Smith
• 8. Corporate Societal Marketing / Minette E. Drumwright and Patrick E. Murphy --
• 9. Advertising and Competition / Andrew V. Abela and Paul W. Farris
• 10. The Socioeconomic Consequences of Franchise Distribution: A Policy Retrospective / Patrick J. Kaufmann
• 11. Pricing Strategy, Competition, and Consumer Welfare / Joseph P. Guiltinan and Alan G. Sawyer
• 12. Marketing and Development: Macromarketing Perspectives / Thomas A. Klein and Robert W. Nason
• 13. Corporate Marketing Effects on Consumer Welfare: Short-Term Benefits but Long-Term Costs? / Michael R. Hagerty
• 14. The Effectiveness of Intellectual Property Laws / Alex Simonson
• 15. Consumer Response to Warnings and Other Types of Product Hazard Information: Future Public Policy and Research Directions / David W. Stewart, Valerie S. Folkes and Ingrid Martin
• 16. Do Food Labels Word: Gauging the Effectivenesss of Food Labels Pre- and Post-NLEA / Brenda M. Derby and Alan S. Levy --
• 17. The Effectiveness of Environmental Marketing Claims: The Roles of Consumers, Competitors, and Policy Makers / Robert N. Mayer, Linda A. Lewis and Debra L. Scammon
• 18. Insights from Consumer Research on the Effects of Deceptive Advertising Regulations / John E. Calfee
• 19. The Effectiveness of Product Safety Regulation and Litigation / Fred W. Morgan
• 20. The Effectiveness of Self-Regulated Privacy Protection: A Review and Framework for Future Research / George R. Milne
• 21. Social Marketing and Development / Ruby Roy Dholakia and Nikhilesh Dholakia
• 22. Theories and Models in Social Marketing / R. Craig Lefebvre.

Show 21 more Contents items

ISBN

0761916261 (acid-free paper)

LCCN

00009055

OCLC

505720147

RCP

C - S

Statement on language in description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...