Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner Lotenberg.

Author
Siegel, Michael, M.D. [Browse]
Format
Book
Language
English
Εdition
2nd ed.
Published/​Created
Sudbury, Mass. : Jones and Bartlett Publishers, [2007], ©2007.
Description
xx, 608 pages : illustrations ; 23 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageRA427 .S53 2007 Browse related items Request

    Details

    Subject(s)
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • Pt. I. Marketing principles for public health practice
    • Ch. 1. Emerging threats to the public's health - the need for social change
    • Ch. 2. Marketing social change - a challenge for the public health practitioner
    • Ch. 3. Marketing social change - an opportunity for the public health practitioner
    • App. 3-A. The importance of formative research in public health campaigns : an example from the area of HIV prevention among gay men
    • Ch. 4. Emerging threats to the survival of public health
    • Ch. 5. Marketing public health - a challenge for the public health practitioner
    • Ch. 6. Marketing public health - an opportunity for the public health practitioner
    • App. 6-A. Exploring of core values of policy makers : lessons from public health history
    • App. 6-B. An example of reframing a public health policy issue : antismoking ordinances
    • Ch. 7. Urunana - radio health communication : a case study from Rwanda
    • Ch. 8. Marketing public health as an institution : a case study
    • Pt. II. Using marketing principles to design, implement, and evaluate public health interventions
    • Ch. 9. Applying marketing principles to public health
    • App. 9-A. Using marketing principles to craft a national action plan
    • Ch. 10. The planning process
    • App. 10-A. Planning a marketing initiative to reduce alcohol-related motor vehicle fatalities
    • App. 10-B. Strategic planning worksheets
    • Ch. 11. Formative research
    • App. 11-A. Building support for coordinated school health : using multiple formative research techniques to shape an initiative
    • App. 11-B. Sample recruitment screener
    • App. 11-C. Sample focus group moderator's guide
    • App. 11-D. Sample central-site interview questionnaire
    • Ch. 12. Framing and delivering the message : crafting communication strategies
    • App. 12-A. Communication strategy development worksheets
    • Ch. 13. Translating strategy into tactics
    • Ch. 14. Working with partners, allies, coalitions, and intermediaries
    • Ch. 15. Promotional materials and activities
    • Ch. 16. Monitoring and refining implementation : process evaluation tools
    • Ch. 17. Outcome evaluation issues and designs
    • Ch. 18. Overview of common theories and marketing research methods
    • App. 18-A. Using theory and formative research to guide message development
    • App. A. Hiring agencies, contractors, and consultants
    • Epilogue : what does the future hold?
    ISBN
    • 0763738913
    • 9780763738914
    LCCN
    2006022680
    OCLC
    70292095
    International Article Number
    • 9780763738914
    RCP
    C - S
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