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Princeton University Library Catalog
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Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner Lotenberg.
Author
Siegel, Michael, M.D.
[Browse]
Format
Book
Language
English
Εdition
2nd ed.
Published/Created
Sudbury, Mass. : Jones and Bartlett Publishers, [2007], ©2007.
Description
xx, 608 pages : illustrations ; 23 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
RA427 .S53 2007
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Details
Subject(s)
Public health
—
Marketing
[Browse]
Related name
Lotenberg, Lynne Doner
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Bibliographic references
Includes bibliographical references and index.
Contents
Pt. I. Marketing principles for public health practice
Ch. 1. Emerging threats to the public's health - the need for social change
Ch. 2. Marketing social change - a challenge for the public health practitioner
Ch. 3. Marketing social change - an opportunity for the public health practitioner
App. 3-A. The importance of formative research in public health campaigns : an example from the area of HIV prevention among gay men
Ch. 4. Emerging threats to the survival of public health
Ch. 5. Marketing public health - a challenge for the public health practitioner
Ch. 6. Marketing public health - an opportunity for the public health practitioner
App. 6-A. Exploring of core values of policy makers : lessons from public health history
App. 6-B. An example of reframing a public health policy issue : antismoking ordinances
Ch. 7. Urunana - radio health communication : a case study from Rwanda
Ch. 8. Marketing public health as an institution : a case study
Pt. II. Using marketing principles to design, implement, and evaluate public health interventions
Ch. 9. Applying marketing principles to public health
App. 9-A. Using marketing principles to craft a national action plan
Ch. 10. The planning process
App. 10-A. Planning a marketing initiative to reduce alcohol-related motor vehicle fatalities
App. 10-B. Strategic planning worksheets
Ch. 11. Formative research
App. 11-A. Building support for coordinated school health : using multiple formative research techniques to shape an initiative
App. 11-B. Sample recruitment screener
App. 11-C. Sample focus group moderator's guide
App. 11-D. Sample central-site interview questionnaire
Ch. 12. Framing and delivering the message : crafting communication strategies
App. 12-A. Communication strategy development worksheets
Ch. 13. Translating strategy into tactics
Ch. 14. Working with partners, allies, coalitions, and intermediaries
Ch. 15. Promotional materials and activities
Ch. 16. Monitoring and refining implementation : process evaluation tools
Ch. 17. Outcome evaluation issues and designs
Ch. 18. Overview of common theories and marketing research methods
App. 18-A. Using theory and formative research to guide message development
App. A. Hiring agencies, contractors, and consultants
Epilogue : what does the future hold?
Show 31 more Contents items
ISBN
0763738913
9780763738914
LCCN
2006022680
OCLC
70292095
International Article Number
9780763738914
RCP
C - S
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