Princeton University Library Catalog

Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner.

Author:
Siegel, Michael, M.D. [Browse]
Format:
Book
Language:
English
Published/​Created:
Gaithersburg, Md. : Aspen Publishers, 1998.
Description:
xvii, 530 p. : ill. ; 24 cm.
Bibliographic references:
Includes bibliographical references and index.
Contents:
  • Pt. I. Marketing Principles for Public Health Practice. Ch. 1. Emerging Threats to the Public's Health - The Need for Social Change. Ch. 2. Marketing Social Change - A Challenge for the Public Health Practitioner. Ch. 3. Marketing Social Change - An Opportunity for the Public Health Practitioner. Ch. 4. Emerging Threats to the Survival of Public Health. Ch. 5. Marketing Public Health - A Challenge for the Public Health Practitioner. Ch. 6. Marketing Public Health - An Opportunity for the Public Health Practitioner. Ch. 7. Marketing Public Health Programs and Policies - A Case Study. Ch. 8. Marketing Public Health as an Institution - A Case Study -- Pt. II. Using Marketing Principles to Design, Implement, and Evaluate Public Health Interventions. Ch. 9. Applying Marketing Principles to Public Health. Ch. 10. The Planning Process. Ch. 11. Formative Research. Ch. 12. Framing the Message: Crafting Communication Strategies. Ch. 13. Translating Strategy into Tactics.
  • Ch. 14. Working with Partners. Ch. 15. Mass Communication: Design and Implementation Issues. Ch. 16. Pretesting Messages and Materials. Ch. 17. Monitoring and Refining Implementation: Process Evaluation Tools. Ch. 18. Issues in Outcome Evaluation. Epilogue - What Does the Future Hold? -- App. A. Hiring Agencies, Contractors, and Consultants.
Subject(s):
Public healthMarketing [Browse]
ISBN:
0834210711
LCCN:
98024163
OCLC:
39069538
Related name:
RCP:
C - S