Princeton University Library Catalog

Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks and Christina Nicols.

Format:
Book
Language:
English
Published/​Created:
Sudbury, Mass. : Jones & Bartlett Learning, c2012.
Description:
xxv, 316 p. : ill. ; 23 cm.
Bibliographic references:
Includes bibliographical references and index.
Contents:
The growth of health communications : a story of consumer power and medical innovation -- Both sides now : viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Communication for health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Reaching targeted audiences in an evolving media environment -- The Society for Women's Health Research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program -- Health reform : the new era of prevention.
Subject(s):
Communication in medicine [Browse]
ISBN:
  • 9780763778927 (pbk.)
  • 0763778923 (pbk.)
LCCN:
2011006053
OCLC:
702604759
Related name:
RCP:
C - S