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Princeton University Library Catalog
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Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks and Christina Nicols.
Format
Book
Language
English
Published/Created
Sudbury, Mass. : Jones & Bartlett Learning, [2012], ©2012.
Description
xxv, 316 pages : illustrations ; 23 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
R118 .H53 2012
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Details
Subject(s)
Communication in medicine
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Related name
Hicks, Nancy J.
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Nicols, Christina
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Bibliographic references
Includes bibliographical references and index.
Contents
The growth of health communications : a story of consumer power and medical innovation
Both sides now : viewing media through the public relations prism
Research for health communication
The communication planning process
Communication for health professional associations : finding the balance between profession and business
Building a national brand for a children's hospital
Crisis communication in the health sector
Hospital media relations in a time of change
An A to Z guide for communicating the launch of a new pharmaceutical product
Plan for your health : a public education campaign to build awareness and gain consumer preference
"It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign
Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign
Reaching targeted audiences in an evolving media environment
The Society for Women's Health Research : advocacy and communications at work
Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program
Health reform : the new era of prevention.
Show 13 more Contents items
ISBN
9780763778927 (pbk.)
0763778923 (pbk.)
LCCN
2011006053
OCLC
702604759
RCP
C - S
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