Health industry communication : new media, new methods, new message / edited by Nancy J. Hicks and Christina Nicols.

Format
Book
Language
English
Published/​Created
Sudbury, Mass. : Jones & Bartlett Learning, [2012], ©2012.
Description
xxv, 316 pages : illustrations ; 23 cm

Availability

Copies in the Library

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ReCAP - Remote StorageR118 .H53 2012 Browse related items Request

    Details

    Subject(s)
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • The growth of health communications : a story of consumer power and medical innovation
    • Both sides now : viewing media through the public relations prism
    • Research for health communication
    • The communication planning process
    • Communication for health professional associations : finding the balance between profession and business
    • Building a national brand for a children's hospital
    • Crisis communication in the health sector
    • Hospital media relations in a time of change
    • An A to Z guide for communicating the launch of a new pharmaceutical product
    • Plan for your health : a public education campaign to build awareness and gain consumer preference
    • "It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign
    • Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign
    • Reaching targeted audiences in an evolving media environment
    • The Society for Women's Health Research : advocacy and communications at work
    • Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program
    • Health reform : the new era of prevention.
    ISBN
    • 9780763778927 (pbk.)
    • 0763778923 (pbk.)
    LCCN
    2011006053
    OCLC
    702604759
    RCP
    C - S
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