Princeton University Library Catalog

Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Rosemary Thackeray.

Author:
McKenzie, James F., 1948- [Browse]
Format:
Book
Language:
English
Published/​Created:
Boston : Pearson, c2013.
Εdition:
6th ed.
Description:
xviii, 493 p. : ill. ; 24 cm.
Bibliographic references:
Includes bibliographical references (p. 451-475) and indexes.
Contents:
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
Subject(s):
ISBN:
  • 9780321788504
  • 0321788508
LCCN:
2011053408
OCLC:
770841535
Related name:
RCP:
C - S