Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

Sudbury, Mass. : Jones and Bartlett, c2011.
xxv, 422 p. : ill. ; 23 cm.


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Bibliographic references
Includes bibliographical references and index.
Ch. 1. Social Marketing for Public Health: An Introduction / Hong Cheng, Philip Kotler and Nancy R. Lee -- Ch. 2. Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Ch. 3. Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Ch. 4. Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Ch. 5. Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Ch. 6. Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt, Aiden Truss, Lucy Reynolds and Emma Heesom -- Ch. 7. Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Ch. 8. Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Ch. 9. Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- Ch. 10. "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Ch. 11. Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- Ch. 12. "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Ch. 13. Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Ch. 14. Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande, Jaidev Balakrishnan, Anurudra Bhanot and Sanjeev Dham -- Ch. 15. Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Ch. 16. Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan.
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