Princeton University Library Catalog

Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them / Don Sexton.

Author:
Sexton, Donald E., 1943- [Browse]
Format:
Book
Language:
English
Published/​Created:
Hoboken, N.J. : John Wiley & Sons, c2010.
Εdition:
2nd ed.
Description:
xv, 459 p. : ill. ; 24 cm.
Series:
Bibliographic references:
Includes bibliographical references and index.
Contents:
How to build a powerful marketing strategy -- Trump on marketing -- What is marketing? -- Building a marketing strategy -- Understanding your customers -- Measuring and managing your perceived value -- Understanding your competitors -- Understanding your organization's capabilities -- Understanding your overall competitive environment -- Identifying your possible markets -- Selecting your key target market -- Positioning your product or service -- Improving your marketing strategy -- Creating your most valuable asset : your brand -- Developing your growth plan -- Determining your focus for growth -- Increasing your customer satisfaction -- Managing your marketing programs -- Implementing your strategy -- Product/service design -- Integrating customer communications -- Advertising -- Identifiers -- Sales promotion -- Personal selling -- Public relations -- Internet marketing -- Pricing -- Distribution -- Guerrilla marketing -- Marketing real estate -- Marketing residential real estate -- Selling residential real estate -- Marketing commercial real estate -- Selling commercial real estate -- Marketing during tough times -- Marketing during tough times : do's and don'ts -- Tough time marketing : managing current customers -- Tough time marketing : getting new customers -- Understanding the numbers -- Financial analysis for smart marketing decisions -- Conducting marketing research -- Forecasting -- Making sure your marketing strategy succeeds -- The marketing plan -- Motivating your people.
Subject(s):
Marketing [Browse]
ISBN:
  • 9780470453070 (cloth)
  • 0470453079 (cloth)
LCCN:
2009051248
OCLC:
276334288
Related name:
RCP:
C - S