Survey research methods / Floyd J. Fowler, Jr.

Author
Fowler, Floyd J. [Browse]
Format
Book
Language
English
Εdition
4th ed.
Published/​Created
Thousand Oaks : Sage Publications, c2009.
Description
x, 201 p. : ill. ; 22 cm.

Details

Subject(s)
Social surveys [Browse]
Series
  • Applied social research methods series ; v. 1. [More in this series]
  • Applied social research methods series; 1
Summary note
"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. 181-189) and indexes.
Contents
1. Introduction -- 2. Types of Error in Surveys -- 3. Sampling -- 4. Nonresponse: Implementing a Sample Design -- 5. Methods of Data Collection -- 6. Designing Questions to be Good Measures -- 7. Evaluating Survey Questions and Instruments -- 8. Survey Interviewing -- 9. Preparing Survey Data for Analysis -- 10. Analyzing Survey Data -- 11. Ethical Issues in Survey Research -- 12. Providing Information About Survey Methods -- 13. Survey Error in Perspective.
ISBN
  • 9781412958417 (pbk.)
  • 1412958415 (pbk.)
LCCN
2008011835
OCLC
214322650
RCP
C - S