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Survey research methods / Floyd J. Fowler, Jr.
Author
Fowler, Floyd J.
[Browse]
Format
Book
Language
English
Εdition
4th ed.
Published/Created
Thousand Oaks : Sage Publications, [2009], ©2009.
Description
x, 201 pages : illustrations ; 22 cm.
Availability
Available Online
SAGE Research Methods Core
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HN29 .F68 2009
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Details
Subject(s)
Social surveys
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Series
Applied social research methods series ; v. 1.
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Applied social research methods series; 1
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Summary note
"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. 181-189) and indexes.
Contents
1. Introduction
2. Types of Error in Surveys
3. Sampling
4. Nonresponse: Implementing a Sample Design
5. Methods of Data Collection
6. Designing Questions to be Good Measures
7. Evaluating Survey Questions and Instruments
8. Survey Interviewing
9. Preparing Survey Data for Analysis
10. Analyzing Survey Data
11. Ethical Issues in Survey Research
12. Providing Information About Survey Methods
13. Survey Error in Perspective.
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ISBN
9781412958417 (pbk.)
1412958415 (pbk.)
LCCN
2008011835
OCLC
214322650
RCP
C - S
Statement on language in description
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Other versions
Survey research methods / Floyd J. Fowler, Jr.
id
9955901403506421
Survey research methods [electronic resource] / Floyd J. Fowler, Jr.
id
99126771186906421