Skip to search
Skip to main content
Catalog
Help
Feedback
Your Account
Library Account
Bookmarks
(
0
)
Search History
Search in
Keyword
Title (keyword)
Author (keyword)
Subject (keyword)
Title starts with
Subject (browse)
Author (browse)
Author (sorted by title)
Call number (browse)
search for
Search
Advanced Search
Bookmarks
(
0
)
Princeton University Library Catalog
Start over
Send
to
SMS
Email
Printer
Bookmark
Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.
Author
Andreasen, Alan R., 1934-
[Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/Created
San Francisco : Jossey-Bass, [1995], ©1995.
Description
xx, 348 pages : illustrations ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HN18 .A629 1995
Browse related items
Request
Details
Subject(s)
Social marketing
[Browse]
Social change
[Browse]
Social problems
[Browse]
Behavior modification
[Browse]
Summary note
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R.
Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.
Bibliographic references
Includes bibliographical references (p. 321-337) and indexes.
Contents
Introduction: Social Marketing: A Powerful Approach to Social Change
Pt. 1. Preparing for Social Marketing. 1. Putting the Customer First: The Essential Social Marketing Insight. 2. The Social Marketing Strategic Management Process. 3. Listening to Customers: Research for Social Marketing. 4. Understanding How Customer Behavior Changes
Pt. 2. Doing Social Marketing. 5. Targeting Your Customer Through Market Segmentation Strategies. 6. Bringing the Customer to the Door: Creating Active Contemplation of New Behaviors. 7. Making the New Behavior Attractive and Low Cost: Benefit and Cost Strategies. 8. Bringing Social Influence to Bear and Enhancing Self-Control. 9. Inducing Action and Ensuring Maintenance. 10. Creating Strategic Partnerships: Marketing to Other Publics. Conclusion: Central Principles of the New Social Marketing Paradigm.
ISBN
0787901377
LCCN
95020785
OCLC
32704885
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
Read more...
Ask a Question
Suggest a Correction
Report Harmful Language
Supplementary Information
Other versions
Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.
id
9910236183506421