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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Author
Kapferer, Jean-Noël
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Format
Book
Language
English
Εdition
3rd ed.
Published/Created
London ; Sterling, VA. : Kogan Page, 2004.
Description
xiv, 497 p. ; 25 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
JBF 05-847
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Details
Subject(s)
Brand name products
—
Management
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Contains
Kapferer, Jean-Noël.
Strategic brand management.
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Notes
Rev. ed. of: Strategic brand management. 1994?
Bibliographic references
Includes bibliographical references (p. [471]-483) and index.
Contents
Rev. ed. of: Strategic brand management. [1994?], c1992.
ISBN
0749442832
LCCN
2004011734
OCLC
55473928
RCP
N - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
id
9945840093506421
The new strategic brand management : creating and sustaining brand equity long term / Jean Noël Kapferer.
id
SCSB-8874782