The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

Author
Kapferer, Jean-Noël [Browse]
Format
Book
Language
English
Εdition
3rd ed.
Published/​Created
London ; Sterling, VA. : Kogan Page, 2004.
Description
xiv, 497 p. ; 25 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
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    Details

    Subject(s)
    Contains
    Notes
    Rev. ed. of: Strategic brand management. 1994?
    Bibliographic references
    Includes bibliographical references (p. [471]-483) and index.
    Contents
    Rev. ed. of: Strategic brand management. [1994?], c1992.
    ISBN
    0749442832
    LCCN
    2004011734
    OCLC
    55473928
    RCP
    N - S
    Statement on language in description
    Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...