Details

Subject(s)

• Children—United States—History [Browse]
• Adolescence—United States—History [Browse]
• Child consumers—United States—History [Browse]
• Teenage consumers—United States—History [Browse]
• Children's clothing industry—United States—History [Browse]
• Mother and child—United States—History [Browse]

Bibliographic references

Includes bibliographical references (p. [181]-200) and index.

Contents

• Introduction
• A brief history of childhood and motherhood into the twentieth century
• Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929
• Pediocularity : from the child's point of view
• Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s
• Baby booms and market booms : teen and subteen girls in the postwar marketplace
• Concluding thoughts.

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ISBN

• 0822332795 (cloth : alk. paper)
• 082233268X (pbk. : alk. paper)

LCCN

2003016060

OCLC

52721180

RCP

N - S

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