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Svensk reklam och dess modelläsare / Anders Björkvall.
Author
Björkvall, Anders
[Browse]
Format
Book
Language
Swedish
Published/Created
Stockholm, Sweden : Almqvist & Wiksell International, c2003.
Description
210 p. : ill. (some col.) ; 25 cm.
Details
Subject(s)
Advertising, Magazine
—
Sweden
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Advertising copy
—
Sweden
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Target marketing
—
Sweden
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Identity (Psychology) and mass media
—
Sweden
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Consumption (Economics)
—
Sweden
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Series
Acta Universitatis Stockholmiensis. Stockholm studies in Scandinavian philology, 0562-1097 ; new ser. 31
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Notes
Originally presented as the author's doctoral dissertation--Stockholms universitet, 2003.
Bibliographic references
Includes bibliographical references (p. [190]-193).
Language note
Abstract and summary in English.
ISBN
9122020292
OCLC
53225849
RCP
N - O
Statement on responsible collection description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Svensk reklam och dess modelläsare / Anders Björkvall.
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