I persuadörernas verkstad : marknadsföring i Sverige 1920-1965 : en studie av ord och handling hos marknadens aktörer / Kenth Hermansson.

Author
Hermansson, Kenth [Browse]
Format
Book
Language
Swedish
Published/​Created
Stockholm : Almqvist & Wiksell International, c2002.
Description
x, 357 p. : ill. ; 25 cm.

Details

Subject(s)
Series
Acta Universitatis Stockholmiensis. Stockholm studies in economic history, 0346-8305 ; 36 [More in this series]
Bibliographic references
Includes bibliographical references (p. 339-357).
Language note
Summary in English.
ISBN
9197430536
OCLC
51311106
RCP
N - S
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