Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

Author
Lilien, Gary L., 1946- [Browse]
Format
Book
Language
English
Published/​Created
Reading, Mass. : Addison-Wesley, c1998.
Description
2 v. : ill. ; 26 cm. + 1 computer laser optical disk (4 3/4 in.)

Details

Subject(s)
Related name
Notes
Title on disk: Marketing engineering, version 1.0.
Bibliographic references
Includes bibliographical references ([v. 1], p. [323]-337) and index.
System details
System requirements for accompanying computer disk: IBM compatible computer (486 processor 33 MHz or higher) ; 8 MB RAM; Windows 3.1 or higher or Windows NT; Excel 5.0c or 7.0 (some portions); hard disk with 50 MB free space; CD-ROM drive.
Contents
[v. 1] [without special title] -- [v. 2] Tutorial to accompany Marketing engineering.
Other title(s)
Computer-assisted marketing analysis and planning
ISBN
  • 032100194X
  • 0321014170 (pbk.)
  • 0321001966 (CD-ROM)
  • 0321001958 (guide)
LCCN
97021787
OCLC
36942602
RCP
N - S